Automation of Sormovsky Park

Photo: Sormovsky Park

Facility: Sormovsky Park

Location: Nizhny Novgorod, Russia

Solution provided: BARS Payment and Access System for amusement parks

About the Facility

The park covers an area of 86 hectares. It is a large-scale modern park with various activities.

There is a picturesque pond with swans, amusement rides, a Ferris wheel, children's playgrounds, a beach at Sormovsky Lake, a fairy-tale park "Zdes Chudesa", a zoo "Madagascar", a children's centre "Sormovenok", an outdoor water park "Kariby", go-karting, an indoor skating rink "Russky Lyod", an outdoor fitness club, a lake with pavilions and a bathhouse for recreation and fishing, cafes and catering outlets for all tastes.

BARS Payment and Access System: 12 cash desks, 6 self-service cash desks, 4 mobile cash desks, 40 turnstiles (full-height and tripods), 11 mobile access points

Guests at any ticket office of the park purchase a card, on which they make a deposit at their discretion and get access to various attractions, entertainment and cafes without having to buy tickets every time.

The implemented BARS system covers all areas of the park, which ensures an increase in business manageability. The system provides up-to-date information on the park's operational activities to assess performance, make management decisions and optimise the park's financial results. Thanks to it, numerous visitors can maximise their time in the park without spending it waiting in queues.

In general, the automation of processes allows to provide a higher level of service to guests and create more comfortable conditions for recreation in the park.